Bing webmaster introduces AI Performance report in Webmaster Tools
Update • 2026 • Bing webmaster tools
Microsoft has added a new report called AI Performance inside Bing webmaster (Bing Webmaster Tools). This is a new reporting view that focuses on how websites appear as cited sources in AI-generated answers, not only in classic search results.
What the AI Performance report shows
The report highlights citation activity, including how often a site is referenced and which pages get cited most. It may also include sampled grounding queries, which reflect the retrieval phrases used to find supporting sources.
Why this update matters
This is a sign that search is evolving beyond only clicks and rankings. AI answers are becoming a major discovery layer, and being cited as a source can influence brand visibility and trust. For businesses, this is an early look at how “AI visibility” may be measured alongside standard SEO performance.
What this means for website owners
- New measurement layer inside Bing webmaster that focuses on citations in AI answers
- More attention on which pages are used as supporting sources
- Growing importance of structured, clear, and authoritative information on key pages
Need GuavaXP to handle this for you?
If you want GuavaXP to optimize your website for this new technology and improve your visibility in Bing webmaster, contact us on WhatsApp: +255 764 016 466 or use our contact page: https://gws.guavaxp.com/contact.