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Bing webmaster introduces AI Performance report in Webmaster Tools

Update • 2026 • Bing webmaster tools

Bing webmaster AI Performance report example screenshot
Example view of citation and page activity reporting inside Bing webmaster.

Microsoft has added a new report called AI Performance inside Bing webmaster (Bing Webmaster Tools). This is a new reporting view that focuses on how websites appear as cited sources in AI-generated answers, not only in classic search results.

AI Performance is being introduced as a public preview feature and is designed to help site owners understand visibility when Bing or Copilot surfaces AI answers that include citations.

What the AI Performance report shows

The report highlights citation activity, including how often a site is referenced and which pages get cited most. It may also include sampled grounding queries, which reflect the retrieval phrases used to find supporting sources.

Why this update matters

This is a sign that search is evolving beyond only clicks and rankings. AI answers are becoming a major discovery layer, and being cited as a source can influence brand visibility and trust. For businesses, this is an early look at how “AI visibility” may be measured alongside standard SEO performance.

What this means for website owners

  • New measurement layer inside Bing webmaster that focuses on citations in AI answers
  • More attention on which pages are used as supporting sources
  • Growing importance of structured, clear, and authoritative information on key pages

Need GuavaXP to handle this for you?

If you want GuavaXP to optimize your website for this new technology and improve your visibility in Bing webmaster, contact us on WhatsApp: +255 764 016 466 or use our contact page: https://gws.guavaxp.com/contact.